Dayna Lowe has extensive experience in CRM, marketing automation, and database management. Dayna started their career at Genetix in 2001 as a Global Product Specialist and Database Executive, where they were responsible for liquid handling instrumentation product sales, competitor analysis, and product development. Dayna also managed website design, development, and marketing tools. In 2007, they left Genetix and joined Molecular Devices as a Global Database Executive. In this role, they focused on managing database performance, system integrations, and data cleansing. Dayna also played a key role in designing and implementing infrastructure and technical initiatives. In 2018, Dayna was promoted to the role of Global CRM & Marketing Automation Manager at Molecular Devices, where they continue to excel in their expertise.
Dayna Lowe obtained their first degree in Business Information Technology from Solent University, which they attended from 1997 to 2001. Dayna then pursued further education in 2010 and completed a certification in Prince2 Practitioner from Cupe Projects.
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