Ward H. Simmons

Ward H. Simmons has a strong background in marketing, advertising, public relations, and visual merchandising. Their most recent position was as the Senior Vice President of Marketing, Visual Merchandising, and New Business Development at Moleskine since 2023. Prior to that, they worked at Baccarat as the Senior Vice President of Marketing, Advertising, PR, and Visual, North America from 2017 to 2022. Ward H. led the transformation of Baccarat's marketing and visual strategy and achieved $58M in annual sales. Before Baccarat, Simmons was the VP of Marketing, Public Relations, Advertising, and Visual for the Americas at HUGO BOSS from 2007 to 2014, where they developed and executed global ad campaigns and brand strategies that increased market share by 17%. Ward H. also served as the Director of Global Communications at Carolina Herrera from 2004 to 2006 and as the Director of Flagship Stores at Ralph Lauren from 1989 to 2003. Overall, their experience demonstrates their expertise in developing and executing successful marketing strategies, transforming brand perception, and driving sales growth.

Ward H. Simmons holds a Bachelor of Arts degree in Communications with a major in Marketing & PR from The University of Alabama.