Daniel Siddle

Daniel Siddle possesses extensive experience in consumer insights and research, with a career spanning over a decade in various leadership roles. Currently serving as the On-trade Category Controller and Senior Consumer and Brand Insights Manager at Molson Coors Beverage Company, Daniel leads the Western Europe Consumer Insight team and focuses on maximizing consumer understanding and enhancing the company's beverage portfolio. Previous roles include Global Customer Insights at E.ON, where responsibilities encompassed pan-European research and NPS measurement, and various positions at E.ON UK, including Customer Experience - NPS Business Partner and Senior Research Manager. Daniel’s educational background includes a Bachelor's Degree in Economics, Psychology, and Social Sciences from Durham University, a Master's in Consumer Psychology with Business from the University of Wales, Bangor, and completion of a Mini MBA in Marketing and a TV Masters from Thinkbox. Currently pursuing Level 2 Spirits from the Wine & Spirit Education Trust.