SM

Sam Morgan

Customer Collaboration Manager - Secondary Logistics

Sam Morgan has extensive experience in the beverage industry, particularly in roles at Molson Coors from May 2010 to the present. As National Account Manager, National Account Executive, and Wines and Spirits Development Manager, responsibilities included winning new business in the Independent On-Premise channel and achieving commercial targets, with a strong focus on the wines and spirits category. In the role of Senior Sales and Service Advisor, Sam managed approximately 180 accounts, met sales and productivity goals, processed orders, and provided exceptional customer service while fostering sustainable relationships. Sam also served as the Wine Champion for a team of 100, coordinating initiatives and liaising with key suppliers to drive sales and engagement. Prior experience includes a position as Deputy Manager at Arcadia Group Ltd from January 2004 to May 2010.

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