Soeli Bonham

Soeli Bonham currently serves as the Senior Brand In Channel Manager for Madri at Molson Coors Beverage Company since November 2023. Prior experience includes a role as Field Sales Lead at Bacardi from March 2020 to April 2024, where leadership encompassed a team of seven sales consultants in the Central UK. Previous roles at Bacardi also featured positions as Super Premium On Trade Customer Planning & Activation Manager and Customer Planning & Activation Manager for Grey Goose. Soeli's earlier tenure at Molson Coors from April 2016 to March 2020 included responsibilities as Customer Marketing Manager for major retailers such as Waitrose and Marks & Spencer. Additional experience includes positions at Derby Brewing Co, Phoenix Cinema and Art Centre, and Deb Group, culminating in a Key Account Manager role. Soeli holds a Professional Postgraduate Diploma in Marketing (CIM) from the University of Derby and attended The Ecclesbourne School from 1994 to 2000.