Patricia Rodrigues Vieira

Patricia Rodrigues Vieira is a seasoned professional in strategic planning with significant experience across various industries, including marketing, communications, and education. Currently serving as Iberian Peninsula Senior Strategic Planner for Ploom at Momentum Worldwide since January 2022, Patricia oversees the execution of comprehensive communication plans for product launches. Additionally, Patricia is an IE Adjunct Professor since July 2023, teaching experiential marketing strategies. Previous roles include Senior Strategic Planner at DDB, where communication strategies for prominent brands were developed, and Brand Strategy Manager for the Alcaldía de El Hatillo, leading the launch of a city brand. Patricia's academic background includes a Master's degree in Consumer Psychology from the University of Derby and a Bachelor's degree in Marketing from UCAB, complemented by specialized training in Creative Strategic Planning from Miami Ad School Madrid.