Le-Dung Kim

Le-Dung Kim is a Research Executive at MoMo (M_Service) since June 2022, contributing to the User Experience Research Team within the Customer Intelligence Office. Areas of expertise include financial research related to Buy Now Pay Later (BNPL), lending, and installment services, alongside non-financial aspects such as gamification campaigns, loyalty programs, and competitor tracking analysis. Previously, Le-Dung served as a Key Account Intern at Ti Ki Company Limited and as a Business Development Intern at Lalamove. Le-Dung's early career involved leadership roles at AIESEC, where responsibilities included managing university relations and exchange consultant teams, in addition to a communications internship at ThyssenKrupp Industrial Solution. Le-Dung holds a Bachelor's degree in Business Administration from Foreign Trade University.