Luis Pradas

Brand Strategy | Luxury Market | Global Positioning

Luis Pradas is an experienced professional in product marketing and branding, currently serving as a Senior Global Brand Manager at Moncler and a Programmatic Account Strategist at Google. They have a strong background in crisis management, strategic communication, and brand positioning, having worked with companies like Hyundai Motor Brasil and Avon. Luis is also the founder of Persona Comunicação Estratégica, focusing on marketing mentorship for businesses and entrepreneurs. They hold multiple degrees in branding and marketing from prestigious institutions, including the Universidade de São Paulo and the Istituto Europeo di Design.

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