Mondavi Center
Reuben Greenwald currently serves as the Director of Marketing and Communications at the Mondavi Center, UC Davis, a role held since March 2020, following a progression from Assistant Director of Marketing. The Mondavi Center emphasizes the richness of the performing arts, embracing diverse cultures through various initiatives. Prior to this, Reuben held multiple positions at Associated Students, Inc. at Sacramento State, including Director of Student Engagement and Outreach, Associate Director, and Marketing Manager from November 2011 to March 2020. Reuben's earlier experience includes roles at Saint Mary's College of California and Holy Names University, focusing on student involvement and undergraduate admissions. Educational credentials include a Master of Arts in Higher Education Leadership from California State University-Sacramento and a Bachelor of Arts in Performing Arts from the College of Santa Fe.
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Mondavi Center
Our Mission: Illuminate. Educate. Connect. Our Vision: A campus and community where the arts are an indispensable part of everyday life for all. The Mondavi Center explores the full range of the performing arts, from the traditional to the innovative, and from diverse cultures and disciplines through presentation, education, public service, and research. As part of the UC Davis mission as a land grant university, the Mondavi Center provides outstanding cultural programming, support for the University’s academic departments, and a professional laboratory to train students in the performing arts. The Mondavi Center is committed to maintaining state-of-the art, world-class performance facilities and providing the highest quality experience for both artists and audiences. Our mandate is to maintain a balance between our regional responsibility, fiscal responsibility, artistic integrity, and the educational mission of the University of California.