Carla Freitas

Carla Freitas is an accomplished sales and marketing professional with extensive experience across multiple industries, currently serving as the Head of Sales for Regional Modern Trade at Mondelēz International since February 2024. Carla's career includes significant roles such as Sales Director at Grupo Profarma, where responsibilities included defining sales strategies that delivered R$ 10 billion in revenue, and various leadership positions at BAT, focusing on brand strategy, market analysis, and pricing. Carla's expertise encompasses managing large teams, developing innovative marketing and sales strategies, and driving brand portfolio transformations across Latin America. Carla holds an MBA from Fundação Dom Cabral and multiple degrees in business management and engineering from prestigious institutions in Brazil.