Patricio Proaño

Patricio Proaño is a seasoned professional with extensive experience in digital transformation and sales operations, currently serving as the Digital Experience Engagement Lead for the WACAM Business Unit at Mondelēz International since July 2013. Proaño's expertise lies in bridging business management with digital innovation, fostering the seamless integration of technology within business objectives. Prior roles at Mondelēz include Sales Operations Lead Andino, where a comprehensive digital transformation agenda was implemented, and various positions focusing on business intelligence and sales performance tracking across multiple countries. Proaño's prior experience includes a significant tenure at Telefónica, where leadership in competitive intelligence and campaign analysis was established, along with a role as an ITC Internal Auditor at Oxy. Academically, Proaño holds multiple degrees in Business Intelligence and strategic planning from esteemed institutions, including EAE Business School and Universitat de Barcelona.