Sophie RIO VERCELLINO-ARIS has extensive experience in marketing and consumer insights, currently serving as the Senior Manager for Shopper Insight RGM e-commerce at Mondelēz International since 2006. In this role, Sophie collaborates with national and international teams to shape commercial strategies, including business plans and merchandising recommendations, particularly in the context of e-commerce across Western Europe. Prior to this, experience includes managerial roles in consumer insights at Kraft Foods, covering multiple countries and departments, as well as positions at Ipsos and Taylor Nelson Sofres specializing in quantitative marketing studies. Sophie's academic background includes a Mastère in Marketing from NEOMA Business School, an Engineer degree in Agronomy with a specialization in food from ENSFA - INSFA, and a DEUG in Biology and Biochemistry from Université de Rouen.
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