Mondelez International
Syed Muhammad Raza is an experienced marketing and data analyst currently serving as a Global Marketing & Digital Analyst at Mondelēz International since July 2022, specializing in marketing data platforms. Prior professional roles include Regional Marketing Coordinator at Aston University, where initiatives to enhance prospective student engagement were recognized, and Junior Business Analyst at Cliphair, where Syed developed an inventory optimization model that boosted sales. Earlier career milestones at Starcom encompassed various roles, including media strategist for Mondelez, demonstrating strong leadership and strategic planning skills. Syed's educational background includes a Master of Science in Business Analytics from Aston Business School and a Bachelor of Business Administration in Marketing from the Institute of Business Administration, complemented by a series of internships and assistant roles in marketing and operations.
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Mondelez International
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Mondelēz International’s purpose is to empower people to snack right. They sell their products in over 150 countries around the world and have operations in approximately 80 countries, including 131 manufacturing and processing facilities across 45 countries. They are one of the world’s largest snack companies with global net revenues of $28.7 billion and net earnings of $4.3 billion in 2021. They make and sell primarily snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy, as well as various cheese & grocery and powdered beverage products. Their portfolio includes snack brands such as Cadbury, Milka and Toblerone chocolate; Oreo, belVita and LU biscuits; Halls candy; Trident gum and Tang powdered beverages. Mondelēz strives to create a positive impact on the world and communities in which they operate while driving business performance. Their goal is to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. They aim to deliver a broad range of delicious, high-quality snacks that nourish life’s moments, made with sustainable ingredients and packaging that consumers can feel good about. Mondelēz International remains committed to driving longstanding and enduring positive change in the world. Mondelēz International’s operations and management structure are organized into four operating segments: Latin America; AMEA; Europe; and North America. Mondelēz generally sells their products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets. They also sell products directly to businesses and consumers through various pure play e-retail platforms, retailer digital platforms, their Direct to Consumer websites and social media platforms.