Prior to co-founding Crowberry in 2017 Helga was CEO of NSA Ventures from 2010 - 2017, where she managed a total of 41 start-up companies, three Venture funds and negotiated a total of 14 exits. She was also Chairman of the board of Frumtak where she was responsible for a total of 13 growth companies. From 1999 to 2005 Helga managed a number of marketing and funding initiatives for start-ups on behalf of the Trade Council of Iceland.
Before joining the Icelandic venture community, Helga worked for Merrill Lynch, Estee Lauder and Islandsbanki Securities. Helga also worked as an advisor the Icelandic Minister of Business in the wake of the financial crisis in 2009.
Holds an MBA from London Business School and a Bachelor's degree from Harvard University.