Lauren Niehaus

Lauren Niehaus has a diverse work experience in the field of marketing and advertising. Lauren currently holds the position of Director of Marketing & Partnerships at MoneySolver. Before this, they worked as the Manager of Advertising Performance at Web.com. Lauren has also contributed to Mower Agency, where they served as the Associate Director of Paid Search & Paid Social, Senior Search Marketing Manager, and Search Marketing Manager. Lauren'sresponsibilities at Mower Agency included planning, executing, and analyzing SEM and paid social campaigns, collaborating with internal teams to develop marketing strategies for clients, and training and mentoring team members. Prior to Mower Agency, Lauren worked at School Outfitters as a Senior Digital Marketing Analyst, where they improved website funnel and increased sales performance through PPC campaign strategy and analytics. Lauren also worked at Cincinnati Bell as an Account Manager, managing and optimizing telecom services for small and medium business accounts. Lauren's early career included roles as a Research Assistant at the University of Cincinnati and a Consulting Intern at Booz Allen Hamilton.

Lauren Niehaus completed their Bachelor of Science in Business Administration (BSBA) degree with a major in Marketing at West Virginia University from 2004 to 2008. Lauren then pursued a Master of Science (MS) degree in Marketing at the University of Cincinnati Carl H. Lindner College of Business from 2008 to 2009.

Lauren Niehaus also holds several additional certifications. Lauren obtained the "Online Marketing Certified Professional" certification from Market Motive in December 2014. In August 2016, they completed the "Social Media Practitioner Training" program from Market Motive. Lauren Niehaus has also earned the "Google AdWords Certified" certification from Google, although the specific month and year of obtaining this certification are not provided.