Serena Zheng

Serena Zheng is a seasoned marketing professional with extensive experience in the e-commerce and brand marketing sectors. Currently serving as Head of Tmall Trading and Marketing at Monica Vinader Ltd since March 2021, Serena has held various positions including Senior and Tmall Trading & Marketing Manager. Prior to this, Serena worked at THG from September 2018 to March 2021, focusing on brand establishment and market strategies for luxury brands in Asia. Earlier roles include Senior Overseas Brand Communication Manager at Alibaba Group, where Serena enhanced product awareness in emerging markets, and Senior Digital Account Executive at Dentsu Aegis Network, implementing digital marketing strategies for prominent FMCG brands. Serena holds a Master’s degree in Advanced Marketing Management from Lancaster University and a Bachelor’s degree in Social Work from Guangdong University of Foreign Studies.