Sophie Shelley

Sophie Shelley is a seasoned professional in digital growth and analytics, currently serving as Growth Manager at Monica Vinader Ltd since June 2021. Previously, Sophie held the positions of Insights Manager and Digital Analyst at MISSOMA from May 2019 to May 2021, where responsibilities included developing KPI reporting and supporting business growth through strategic insights. Sophie's career began at Harrods as a Digital Analyst and Conversion and Search Analyst, following a role as Digital Optimisation Analyst at Oracle, where competencies in understanding online business models and executing test campaigns were honed. Earlier experience includes positions as a Neighbourhood Assistant at Luminus Group and Sales Assistant at Edinburgh Woollen Mill. Sophie earned a Bachelor’s Degree in Mathematics with Economics from The London School of Economics and Political Science and completed A Levels in Mathematics, Further Mathematics, History, and Psychology at Long Road Sixth Form College.