Tomisin Araoye

Head of Performance Marketing at Moniepoint

Tomisin Araoye has a diverse work experience spanning over a decade. Tomisin most recently worked at Moniepoint Inc. (Formerly TeamApt Inc.) as the Head of Performance Marketing, starting in March 2022. Prior to that, from 2019 to 2022, they held the same role at Jumia Nigeria.

Tomisin's previous experience includes roles at Jumia Group, where they served as the Paid Online Marketing Manager from 2017 to 2019. Before that, they worked at Jumia Market as the Category Manager, responsible for managing category management, campaigns, assortment, and NMV growth. Tomisin also held the role of Regional Category Manager in Nigeria and Ghana, where they successfully implemented a change management process resulting in a 20% improvement in CVR.

Tomisin's earlier experience includes working as a Key Accounts Manager at Kaymu Nigeria, managing sales growth and vendor relationships. Tomisin also worked as a Technical Support Representative at WhoGoHost Limited, where they successfully launched a 24/7 support schedule and improved the response rate by 140%.

Before entering the e-commerce industry, Tomisin worked as an Operations Manager at 1500Naira Deals and as a Web Content Manager at ennovateNIGERIA. Tomisin started their career as an IT Officer at Bristow Helicopters Nigeria Limited, where they gained experience in computer maintenance, backup services, system engineering, and network troubleshooting.

Throughout their career, Tomisin has demonstrated expertise in performance marketing, category management, vendor relationship management, and technical support. Tomisin'sexperiences have showcased their ability to streamline procedures, implement change management, and drive positive results.

Tomisin Araoye completed their Master of Business Administration (M.B.A.) in Business Administration and Management, General from the University of South Wales from 2016 to 2019. Prior to that, they obtained a B.Eng in Computer Engineering from Covenant University from 2004 to 2009. Their earlier education includes a WASSCE Certificate from Federal Government College, Ilorin, which was completed from 1997 to 2003. In addition to their academic qualifications, Tomisin Araoye has also obtained certifications such as the Google Ads Mobile Certification from Google in July 2023 and the Google Ads Search Certification from Google in August 2018.

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Timeline

  • Head of Performance Marketing

    March, 2022 - present

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