Maíra Vidal is a marketing and business intelligence leader with 17 years of experience. Currently serving as the Creative Data & BI Director at Monks Brasil, Maíra integrates data and creativity to drive strategic growth. Previously, Maíra held key roles at Meta and AlmapBBDO, where they led analytics-driven strategies and optimized campaign performance. Maíra holds two MBA degrees in Business Intelligence and Commercial Planning from FIA Business School and a Bachelor's degree in Marketing from the Universidade de São Paulo.
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