Marcela Herrera

Marcela Herrera is currently an Account Director at Monks, where they continue to leverage their expertise in creative strategy and cross-platform projects. Previously, they held various roles at Grupo W, including Account Director, Operative Director, Content Director, and Strategy Director, managing teams and implementing successful marketing strategies for notable brands like HSBC México and Sony Pictures Television Latinoamérica. Earlier in their career, Marcela served as Community Manager - Designer at Elevation Studio, focusing on strategic content creation and brand implementation. They hold a degree in Graphic Design from Universidad Autónoma de Coahuila.