Rafael Chacon

Rafael Chacon is the Americas Head of Data at MediaMonks, where they lead a team of eight data analysts, providing actionable insights to major clients such as Spotify, Netflix, and Facebook's Oculus. They have over nine years of experience in technology, marketing, and brand advertising, previously serving as a consultant for JC Global Resources and as an AAS at Google. As the founder and CTO of Iconomatica, Rafael developed high-availability systems while managing substantial digital projects. They hold a Bachelor of I.T. Management from Tecnológico de Monterrey.