Ihor Tulub

Ihor Tulub is an experienced marketing professional with a robust background in product marketing, creative direction, and brand strategy. Currently serving as a Growth Product Marketing Manager at monobank since May 2023, Ihor has previously held significant roles, including Product Marketing Manager at Skylum Software, where achievements included transitioning a product to a subscription model with 35,000 subscribers and driving notable revenue growth across multiple campaigns. As the Founder and Chief Marketing Officer of California Republic, Ihor successfully defined brand positioning and improved operational efficiencies. Additional experience includes creative leadership roles at Translated and ISD Group, as well as a strong foundation in digital advertising and copywriting from tenures at Cheil Worldwide Inc. and Young & Rubicam. Ihor holds a Master's degree in Marketing from Kyiv National Economics University and specialization in Cross-cultural Marketing from WU (Vienna University of Economics and Business).