Lisa Craddock

Lisa Craddock, MBA, is an accomplished Senior Brand Manager at Monster Energy since November 2018, following a tenure as a Brand Manager. With over a decade of experience as an independent marketing consultant, Lisa specialized in brand and media strategy, corporate messaging, new product launches, social media, and channel marketing from July 2011 to November 2018. Prior to this, roles included Manager of Market Strategy & Planning at Pulmuone Foods USA, and Market Development Director at Caesars Entertainment Corporation, where Lisa successfully launched the Total Experiences VIP recognition program, generating over $1.5 million in revenue. Experience also includes positions as an Account Executive at O'Leary and Partners and an Assistant Account Executive at Young & Rubicam Brands, along with a summer internship at ABC Television. Education includes an MBA in Business Administration with a concentration in Marketing and Entrepreneurship from Chapman University, and a Bachelor of Arts in Communication and Business from the University of Southern California.