Viviana Muci

Viviana Muci is a seasoned marketing professional with extensive experience in digital marketing, media, and analytics, currently serving as the Senior Director of Global Digital Marketing, Media, and Analytics at Monster Energy since February 2025. Previous roles include Director of Global Digital Marketing and Media at Monster Energy, and Senior Director of Digital Marketing, Media, and eCommerce at Bang Energy. Muci has also directed digital strategy and media at 8 Media Agency, and held various marketing positions at Mattel, Inc., where responsibility included leading brand strategies for iconic products like Barbie and Hot Wheels. Earlier in the career, Muci contributed to adidas' sales and marketing strategies in the EMEA region, and began with Televisa as an Assistant Brand Manager. Muci holds multiple degrees in marketing from esteemed institutions, including a Master's in Marketing Management from IE Business School and a Bachelor's in Business Administration from Florida International University.