Federica Virno

Federica Virno currently serves as the International Trade Marketing Manager at Gruppo Montenegro since June 2020, overseeing marketing activities in international markets, excluding Italy and the USA. Prior to this role, Federica held positions as Regional Manager, focusing on the Global Travel Channel and France, and as International Channel & Customer Marketing Manager, concentrating on e-commerce expansion, digital marketing, and trade marketing. Federica earned a Global MBA with full merit scholarship from Bologna Business School between September 2019 and April 2021, with a focus on the food and wine industry. Previous experience includes working as an International Account Executive at Walgreens Boots Alliance, managing health and beauty brands across EMEA, and participating in a graduate leadership programme. Education includes an Executive Course in Omnichannel Digital Marketing from Luiss Business School and a Master of Arts (Honours) in Business and Finance from Heriot-Watt University.