Tom Baker

Tom Baker is an experienced CRM Manager currently at MONY Group plc since April 2025. Previously, Tom worked as a Senior CRM Executive in Financial Services at John Lewis Partnership, contributing to a mission of simplifying money for customers. Tom's background includes roles as a CRM Executive at Moorepay, where responsibilities included data-driven campaign development, and CRM Marketing Executive at Sykes Holiday Cottages. Earlier experience features positions at Welocalize as Assistant Manager in Global Sales Strategy & Operations, as well as freelance work with Utterance Data Creator. Tom's roles have emphasized CRM management, data analytics, and marketing strategy. Tom holds a Bachelor of Arts in Marketing Management from the University of Chester.