Samantha Alvarado

Samantha Alvarado is a highly experienced Senior Marketing Operations Technologist at Moody's Corporation, with an extensive background in marketing automation and operations. Previous roles include Senior Marketing Automation Manager/Specialist at Nasdaq and Senior Marketing Operations Associate at Moody's Analytics. Samantha has demonstrated expertise in managing marketing technologies, leading integrations, and executing multi-channel campaigns while focusing on performance metrics and analytics. Notable achievements include spearheading the expansion of marketing technology stacks, developing user training programs, and enhancing lead management processes across global business units. Samantha holds a Bachelor of Business Administration and Psychology from SUNY Geneseo and possesses a strong foundation in data governance and customer journey evaluation.