Katrina Villanueva (Y2)

Associate Creative Director at Moon Rabbit

Katrina "Y2" Villanueva has a diverse work experience spanning over a decade. Katrina "Y2" is currently working as the Associate Creative Director at Moon Rabbit since July 2021. Prior to this, they worked as the Copy Supervisor from May 2020 to July 2021, and as a Senior Copywriter from February 2019 to May 2020 at the same company.

In 2016, Katrina ventured into entrepreneurship and became the Small Business Owner of HELLO BERMONTH, a Manila-based business that specializes in designing and marketing Filipino-themed Christmas villages.

Before that, they worked as a Copywriter at Havas from April 2016 to January 2019, where they handled local and regional campaigns for clients such as TD Ameritrade, Tokio Marine Insurance, and GSK. Katrina "Y2" also had the opportunity to work on campaigns for prominent brands like Samsung, PayPal, and CIMB Bank.

Katrina gained solid experience as a Copywriter at Leo Burnett from August 2013 to February 2016. During their time there, they were involved in creating campaigns for local and regional clients, including Samsung and MSIG. Katrina "Y2" also contributed to the regional and global SK-II account.

Katrina "Y2"'scareer started in 2010 when they joined L'Oréal as a Management Trainee, where they received training in Public Relations for the Salon Division. Katrina "Y2" handled PR responsibilities for Kerastase, Pureology, L’Oreal Professionnel, and Matrix.

Before their time at L'Oréal, Katrina had internships as a copy intern at JWT from September to December 2009 and at McCann Worldgroup from May to June 2009.

Overall, Katrina "Y2" Villanueva's work experience showcases their growth in the creative industry, holding various roles with increasing responsibilities, and encompassing entrepreneurship and corporate environments.

Katrina "Y2" Villanueva completed their Regular/General High School/Secondary Diploma Program at Assumption College - San Lorenzo from 2001 to 2005. Katrina "Y2" then pursued their Bachelor of Arts (BA) in Communication Arts - Advertising Management and Bachelor of Science in Commerce (BSC) at De La Salle University from 2005 to 2009.

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