Diana Chen

Diana Chen is a seasoned marketing professional with extensive experience in the beauty and retail industries. Currently serving as Chief Marketing Officer and previously VP of Marketing at mooncat since 2019, Diana has driven successful e-commerce strategies for leading Korean beauty retailer Soko Glam as Director of Merchandising and Customer Experience from 2017 to 2019. Prior roles include Brand Manager at Avon, where strategic brand vision and revenue strategies were developed, and Senior Product Manager at Martha Stewart Living Omnimedia, focusing on growth strategies and product development. Diana's career began at Macy's as Associate Product Manager, managing substantial sales through product life cycles, and included Market Development at McGraw-Hill Higher Education, where market analysis informed product positioning. Diana holds a Bachelor of Arts degree from New York University.