Cecilia Sánchez del Río

Cecilia Sánchez del Río has a diverse work experience. Cecilia began their career in 2013 as a Club Santos Laguna Community Manager for Globo México, where they were responsible for planning and implementing social media, content, and activations to engage followers, promote clients, and sponsors. Cecilia then served as an Asistente de Marca for 360 Comunicación Integral, where they created campaigns for various clients, designed digital, radio, and television advertisements, and supported a political campaign for the Partido Acción Nacional in 2013. Cecilia also held a Prácticas Profesionales Área de Compras role at Cía Cimaco S.A. de C.V., where they designed product displays in the technology area, managed inventory and warehouses, and created processes to detect and report shrinkage. In 2014, they were an Organizational Communication Trainee at Tyson de México, where they were responsible for internal communication strategies for 5,000 team members, creating onboarding campaigns, and providing commercial assistance to the marketing area. In 2019, they were the CEO for One Month at The Adecco Group. From 2015 to 2021, they held various roles at Resuelve tu Deuda, including CMO, Digital Acquisition Manager, and PR and Media Manager. Finally, they are currently the Marketing Director at Moons, a role they have held since 2022.

Cecilia Sánchez del Río obtained a Bachelor of Marketing and Communications from Tecnológico de Monterrey in 2014. In 2012, they completed special studies in International Marketing at Corvinus University of Budapest. Additionally, they have obtained two certifications: an OKR Professional certification from OKRsTraining.com in December 2021, and a Prof G Certified Brand Strategist certification from Section4 in November 2020.