Yifan Gu

Yifan Gu is an experienced brand manager currently serving at MOONTON GAMES within the Global Publishing Center since August 2023. Prior roles include brand management at Tencent from January 2021 to May 2023 and an internship in the same capacity in 2020. Yifan's background also features positions as a project intern in management consulting at Accenture and as a marketing analyst at ShengFM. Earlier professional experiences include market intelligence internship at Graybar, journalism internships at 36kr.com and Illini Media, research internship at 国联证券股份有限公司, and an internship at Wuxi Broadcast and Television Corporation. Yifan holds a Master of Science in Integrated Marketing Communication from Northwestern University and a Bachelor of Arts in Communication from the University of Illinois Urbana-Champaign.