Deanna Chow Trotter

Deanna Chow Trotter is a highly accomplished marketing and communications strategist whose versatility and expertise are applied to branding and communications projects for public, private, and nonprofit organizations nationally, with a focus on the West. Midway through architecture school, her design sensibility was drawn to communications design—admiring clever copywriting, witty advertising campaigns, and simple and inspiring graphics. From her start as a graphic designer at the San Francisco Newspaper Agency (San Francisco Chronicle and Examiner) to her development of retail and corporate branding programs through various consultancies to her current leadership in MIG’s communications group, Deanna excels at the intersection of vision and implementation-strategy. She looks for unseen potential and frames questions to uncover new opportunities and ways to engage audiences to drive awareness and elicit action. She values collaboration with clients and colleagues because she believes the best solutions come from having a shared vision and considering approaches from multiple points of view. With her MBA degree, she understands the business context for decision-making and can balance quantitative goals with the qualitative process of creative design and production. Deanna helps clients define their marketing and communication needs, develops strategic recommendations, and guides them in selecting the best media and distribution channels for the greatest reach and impact.