Roberto Goichman

Roberto Goichman is an experienced marketing and advertising professional currently serving as CEO of Mootag, an agency that combines branding strategies with performance actions. Goichman co-founded AdsPlay Mídia Programática, a trading desk that specializes in Programmatic Media and has worked with over 115 advertising agencies. Prior to these roles, Goichman founded CTRL.365, an agency focused on strategic marketing consulting and integrated communication. Additional experience includes positions as Partner at 365 Engagement Marketing, Executive Vice President at StrawberryFrog, CMO at Microsoft, and Marketing Manager at Gradiente and JVC. Goichman's educational background includes a CEAG in Business Administration with a focus on Marketing from FGV - Fundação Getulio Vargas and a Bachelor of Business Administration from Pontifícia Universidade Católica de São Paulo.