Janell Yancey

Janell Yancey is the Senior Manager of Brand Storytelling at Moov Financial. Janell has over seven years of experience in copywriting, content strategy, and brand development.

Janell began their career as a Copywriter and PR Specialist for Boys and Girls Clubs of America. In this role, they were responsible for creating compelling content for a variety of channels including print, online, email, and social media.

In 2014, Janell joined Q2 as a Senior Copywriter and Content Strategist. In this role, they were responsible for developing and deploying new brand messaging, including brand guidelines and content style guides. Janell also wrote clear and compelling B2B copy for all channels and audiences.

In 2019, Janell joined TrackVia, Inc. as the Sr. Manager of Copy & Creative. In this role, they were responsible for ensuring all content was on-brand and consistent for all channels including online, social media, email, point of purchase, mobile, video, print, and in-person. Janell also supervised the creative process for all marketing projects and managed a team of writers and designers.

Janell has a proven track record of developing high-quality content that resonates with their audience. Janell is an expert at crafting compelling stories that engage their readers and drive conversions.

Janell Yancey earned their Master of Arts in Advertising from The University of Texas at Austin. Janell also holds a Bachelor of Arts in English with a concentration in Creative Writing from Colorado State University. In addition, they have certification from Lynda.com in Social Media Marketing for Small Business and Storytelling for Business Video.

Janell Yancey reports to Ginny Chappell, EVP, Product & Marketing. Some of their coworkers include Bryan McCarty - Director of Marketing.