Avital Israel-Karmazin is a seasoned UX writer and localization expert, currently serving as Lead UX Writer at Moovit since October 2018, where responsibilities include crafting content in English and Hebrew for diverse mobile and web products. Previously, Avital held various roles at Moovit, including Senior UX Writer and Localization Project Manager, overseeing a comprehensive localization process across 45 languages. Before joining Moovit, Avital was Head of Localization and Content Manager at Lametayel, managing web projects and content development. Early career experiences include roles as a Content Writer at MicroLine Computers Systems, Online Journalist for Jercity and Haifacity, Account Manager at Ness and Ness Public Relations, and Synopses Writer at the Israel Broadcasting Authority. Avital holds a Bachelor's degree in Communication and Media Studies from The Hebrew University of Jerusalem.
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