Jay Hummer

Development Agent, Regional Owner at MOOYAH Burgers Fries and Shakes

Jay Hummer is an accomplished author and entrepreneur with extensive experience in franchise development and management. As the current author for EVERY DAY IS A FIELD TRIP since January 2020, Jay promotes the importance of breaking free from routine to lead a fulfilling life. Previously, Jay founded and served as CEO of Firmitas Entrepreneurial Development from April 2012 to October 2023, where strategic partnerships and expansion efforts led to over 600 franchised locations. In a notable role at RE/MAX of New England from 1995 to 2012, Jay held CEO-level responsibilities, significantly increasing the business unit's reach and revenue while managing a multimillion-dollar advertising fund. Additionally, as Vice President of Franchise Development at RE/MAX of Europe from 1998 to 2006, Jay was instrumental in training master franchise owners and their teams across Europe and the Middle East, creating impactful training programs.

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