Will Farmer is an accomplished consultant and executive with extensive experience in driving sales and operational excellence. As the Founder and Chief Consultant of W11R Consulting, Will specializes in revitalizing underperforming sales teams and leading digital transformation initiatives. Currently serving as the Head of Operations at More Better Technology, Will champions transformational strategies and modernized applications. Previously, as the Chief Revenue Officer at CarNow, Will crafted revenue generation strategies, and as the Vice President of Impound Revenue Operations at Traxero, contributed to significant revenue growth through effective go-to-market planning. Additionally, Will is an Executive Member of Pavilion, utilizing a robust network to achieve strategic business goals. Will holds an MBA from Virginia Tech and a Management Certificate from Roanoke College.
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