Elane Smit is a seasoned Customer Experience Lead at BTG+, bringing over 25 years of experience in the advertising, media, and marketing industries. They have held various roles across multiple sectors, including Alcohol, FMCG, and Retail, showcasing a strong passion for branding and marketing. Elane has extensive experience on client, media owner, and agency sides, allowing them to effectively influence and build relationships within diverse teams. They are currently focusing on pioneering AI and automation for innovative content solutions at OLIVER+. Elane holds diplomas in Marketing & Sales Management and Public Relations Management from Free State Technicon and Technicon SA, respectively.
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