More Metrics is a UK‑based data innovation company transforming how organisations understand people, places, and performance - without using any personal data. Our postcode‑level and household‑level datasets are used by businesses, charities, and public bodies across the UK to make smarter decisions and achieve visible improvements in outreach and engagement.

We create fully GDPR‑compliant, non‑personalised datasets that reveal patterns in money, health, lifestyle, attitudes, and household characteristics across the UK. Built from government and other trusted public sources, our data is easy to integrate and designed to unlock meaningful insight without compromising privacy.

Our modelled data drills down to postcode and property level, giving organisations exceptional clarity on local communities. This supports everything from customer segmentation and risk modelling to service planning, fundraising strategy, and targeted communication.

Our bespoke targeting tool, AddressFinder, provides access to a market‑leading residential property and household database covering more than 30 million UK properties. With over 100 household insights available, AddressFinder helps organisations personalise customer experiences, improve acquisition and retention, and enrich existing CRM data to drive better decisions.

More Metrics’ datasets are used across sectors including financial services, retail, charity, energy, and public services, supporting teams that need reliable, granular insight to improve performance. Whether the goal is to identify emerging trends, understand local needs, or enhance operational efficiency, we deliver the clarity needed to act with confidence.

With a focus on innovation, transparency, and practical application, More Metrics empowers organisations of all sizes to turn complex data into meaningful, measurable impact.

More Metrics Ltd

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More Metrics Ltd

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