James Cockerille

James Cockerille has extensive experience in strategy and brand development, currently serving at Google since August 2021, focusing on the implications of emerging AI capabilities on brand building. As a Strategic Advisor at Mormedi since January 2022, James supports the expansion of strategic design operations in North America, particularly in mobility. Previously, James held significant roles such as Executive Director of Strategy and Design Thinking at Elmwood Brand Consultancy, where organizational change was a primary focus, and Chief Strategy Officer at Rokkan, contributing to its growth as an agency-of-record for prominent brands like Cadillac. Roles at FutureBrand and Interbrand further established James as a strategic leader for global accounts, enhancing reputation for organizational transformation and category disruption. James's career in strategy began at Landor Associates, complemented by a Bachelor of Fine Arts in Design from Carnegie Mellon University.