Tracy Jaeger

EVP & Chief Strategy Officer at MorningStar Senior Living

As to seniors, close relationships with the elders in her family significantly shaped Tracy’s childhood. She was impacted by a strong bond with Great Aunt Anne and Uncle Frank. “They encouraged me always and loved me unconditionally.” In later years, watching her mother struggle through the challenges of advanced age, Tracy’s respect for seniors deepened, as did the desire to return to them the respect and rewards they so richly deserve.

As Chief Strategy Officer, Tracy brings to MorningStar Senior Living a deep reservoir of knowledge in healthcare, marketing and strategy-driven leadership. Hers is a 20-year career in building strong partnerships that leverage the full capabilities of an enterprise for customer-centric, profitable growth. Tracy delights in using data to discover the path forward, combining intuitive creativity with strong analytics and a holistic understanding of the voice of the customer, all to open areas of greatest opportunity.


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