IJ

Ivana Jirsenska

Marketing Manager at MoroSystems

Ivana Jirsenska has a diverse work experience spanning over several industries. Ivana started their career in 1995 at Automotodrom Brno, working in the press office until 2001. Ivana then joined Essence International as a Navision Consultant from 2003 to 2005. Following that, they worked at Ceska sporitelna as a Marketing Specialist in 2005 before moving on to CDT and Partners (Formula 1) as a Marketing and Event Manager from 2006 to 2011.

In 2012, Ivana became a Marketing Manager at My Food Market (Sklizeno) - FMCG, where they played a crucial role in establishing an E-shop, a restaurant, and two My Food shops in shopping malls. Ivana continued in this position until 2015, when My Food Market became a part of SKLIZENO.

Ivana's next role was as a Marketing Manager at Hortim International - FMCG, where they were responsible for sales promotion and marketing activities for retail customers. During this time, they also handled packaging design and managed the company's website and social media.

From 2017 to 2021, Ivana worked at Pharmalink agency as a Senior Key Account Manager, overseeing B2B project management and executing various digital marketing projects. Ivana led a team of graphic designers, collaborated with different agencies and IT professionals, and successfully executed marketing campaigns.

In 2021, Ivana joined HARTMANN GROUP as a Trade Marketing Manager, responsible for all trade marketing activities and coordinating communication materials for top customers. Ivana also took on the role of Online Marketing Manager, focusing on online strategies and collaborating with the ecommerce department.

Currently, Ivana is working at MoroSystems as a Project Marketing Manager, starting in 2023.

Ivana Jirsenska's education history is as follows:

- In 1996, they began their studies at Masaryk University in Brno, where they pursued a Master's Degree in Finance, General. Ivana completed their degree in 2002.

- In 2005, they attended CIMA - A, where they studied Marketing. Their enrollment lasted until 2006.

- In the same year, 2006, they also attended the London School of Public Relations for a short period, focusing on PR.

- In 2008, Ivana furthered their education at the Český institut reklamní a marketingové komunikace, specializing in Communication and Marketing Strategy. This program lasted for one year.

- The following year, in 2009, Ivana attended the same institute once again, this time for the study of Communication Processes and PR in Practice. Their enrollment lasted for one year.

Please note that no assumptions were made beyond the information provided.

Links

Timeline

  • Marketing Manager

    March, 2023 - present