James Michael Cheatham

James Michael Cheatham currently serves as General Manager at Morrie's Auto Group, having taken on the role in November 2023. Prior to this, Cheatham was the Brand Director for Alfa Romeo and Maserati at Aristocrat Motors from June 2022 to November 2023. Experience also includes positions as Director General at Grupo Mag, General Manager at AutoNation, and Managing Partner at Auto Network II, along with significant tenure at BMW of El Paso and Crawford Import Center. Cheatham's career showcases a strong background in automotive management, with proficiency in directing dealership operations and transforming underperforming businesses. Educational credentials include studies at The University of Texas at El Paso from 1979 to 1981.