Alex Paver is a Senior Director of Customer Strategy and Planning at Morrisons, where they focus on driving customer-centric strategies that enhance sales and market share. Previously, they held several key positions at Asda, including Senior Director of Customer Insight and Pricing, leading initiatives that resulted in a significant competitive pricing advantage. Alex also contributed to the Walmart.com team on an international project, leveraging data analytics for pricing strategies. Their academic background includes studying Psychology, Law, Biology, and Sports Science at Queen Elizabeth Sixth Form College and earning a 1st Class Bachelor of Science in Psychology from Northumbria University.
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