Chris Bates

Chris Bates is currently the Commercial Director at Morrisons in West Yorkshire, UK, after previously serving as Category Director. They have amassed extensive experience in the retail sector, starting as a Trading Graduate at Asda, where they held various merchandising and buying roles, and then moving on to the Kellogg Company, where they worked as a Senior National Account Manager and in various other commercial roles. Before joining Kellanova as Senior Director of Commercial Operations for Europe, Chris's career included significant positions such as Sales Director and Customer Director. Chris holds a degree in Business Studies from Nottingham Trent University, which they completed in 2004.