Joanna Hansen

Head, Marketing & Business Development at Morton Fraser

Joanna is responsible for the strategic direction of the Firm's marketing and business development activity.

Joanna has worked in communications and marketing roles for the Government in Australia, the NHS in Scotland and for small business.

Joanna takes pride in finding creative solutions to the most difficult marketing problems. Her role in professional services is diverse in its nature allowing her to work across the full marketing and business development spectrum. Each day in the office is different and can range from developing strategy and delivering campaigns which seek to grow the brand to working on the employee brand proposition. Joanna leads the team to realise the ambition to be the most user friendly law firm in Scotland.

Joanna has been instrumental in the development and delivery of two award winning campaigns - Welcome to Clarity in 2018 and the Hazy Coffee shop in 2019. Joanna believes that working in professional services is no barrier to creative thinking and execution and enjoys bringing the clarity brand to life every single day.

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Timeline

  • Head, Marketing & Business Development

    Current role