Vanessa Cardenas

Vanessa Cardenas has four years of work experience in marketing and public relations. From 2018 to 2020, they worked for FOUR POINT DESIGN BUILD INC as a Marketing and Social Media Intern. During this time, they wrote, edited, and designed blog posts through WordPress, increased interaction and website engagement by 17%, designed pitch decks, presentation slides, and newsletter templates, and improved the company's brand identity through the creation of graphics and text style on social media platforms. From 2020 to 2021, they worked for California Lutheran University as a Graphic Design and Marketing Intern. During this time, they assisted Senior staff during the transition of in-person experiences to virtual ones by researching key demographic's needs through qualitative and quantitative survey research, increased Student Life participation and engagement by marketing virtual experiences through graphic design and social media platforms, and collaborated with clients to create graphic designs that met needs in innovative ways. Finally, from 2021 to 2022, they worked for smartboost as a Content Creator Intern. During this time, they conducted research on upcoming marketing and tech trends to increase company blog post engagement through SEO studies, designed and formatted Amazon Placement Advertisements to increase client sales and brand exposure, and created brand identity strategies for start-up clients through logo design, writing tone and style, and engagement planning.

Vanessa Cardenas has a Bachelor's degree in Marketing Communications from California Lutheran University, which they obtained from 2017 to 2021. Vanessa also attended Richmond, The American International University in London in 2019 to study International Marketing. Prior to that, they obtained their High School Diploma from Santa Clarita Christian School from 2015 to 2017. Additionally, they have obtained several certifications, such as Transitioning Out of Your Job from LinkedIn in November 2020, Trading Academy Certified – Connected TV from The Trade Desk in November 2019, Writing a Press Release from Lynda.com in December 2018, and Hootsuite Platform Certification from Hootsuite Academy in November 2018.