Caroline King

Caroline King serves as the Content and Design Lead at Motability Operations Ltd, overseeing digital marketing and design for the e-commerce platform mfldirect, which boasts an annual turnover of £2.2 billion. With extensive experience in digital marketing and user experience, Caroline previously held positions such as Digital Marketing and User Experience Manager and Head of Marketing at GDS Group, where strategic global marketing efforts were a focus. Caroline has also contributed to community initiatives as the Head of Marketing, Media, and Fundraising for the Bedminster Winter Lantern Parade. A seasoned marketing professional, Caroline began their career at IOP Publishing, ultimately developing a marketing team that successfully drove journal and book subscriptions. With a BA in Classical Civilisation from Leeds University and a Professional Diploma in Marketing from the Chartered Institute of Marketing, Caroline brings a blend of academic and practical expertise to their roles.