Mother Tongue
Maxwell Smith is an experienced Account Executive at Mother Tongue since July 2023, following an internship in Account Management. Prior experience includes serving as a Translation Management Intern at Verboo, where responsibilities involved overseeing translation projects and conducting quality control from September 2022 to March 2023. Previous roles also include a Coffee Shop Assistant at Massimo's Ristorante Italiano, where Maxwell managed customer service and operational tasks, and a Student Ambassador at the University of Central Lancashire, focusing on campus tours and prospective student engagement. Maxwell holds a BA with Honours in Modern Languages, specializing in Japanese and Chinese, from the University of Central Lancashire.
Mother Tongue
Mother Tongue is the informed choice for anyone in advertising or marketing who needs to be sure that the foreign-language versions of their copy will be as good as the original in every way – and of course, delivered on time! Our copywriters are based all over the world and are selected on the basis of their excellent writing skills combined with language ability. They are all specialists in creative translation, adaptation and transcreation and we have a range to cover all disciplines, including TV scripts, press ads, online, straplines/endlines, radio scripts, posters, websites, brochures, DM and promotional material. We will also give local market guidance for research concepts and creative consultation including feasibility studies on straplines/endlines. For larger advertising localization projects and decoupling we have been able to adapt our own processes to the various workflow solutions and supply chain process technologies provided by either client or pre-press/pre-media service providers, delivering a centralised scalable resource. With major projects under our belt, we have demonstrated that the solutions we offer are effective and deliver all the cost efficiencies you would expect.