Mother Tongue
Shaira Antoinette J.'s work experience includes various roles in different companies. In 2021, they worked as the Head Linguist for Mother Tongue, translating and transcreating content for a dating app and a messenger app targeted for the Philippine market. In the same year, they also worked as an Ecommerce Marketing Associate at Alfatec Inc., a Content Editor at Hyperedge Marketing Services, and a Content Writer at BizScale. In 2020, they interned as an Online Marketing - SEO Writer at Shopee. In 2019, they held positions as a Content Writer at an undisclosed company, a Web Copywriter at EEI Corporation, and an Editorial Contributor. In 2022, they worked as an Ecommerce Marketing Specialist at Dash Cargo, until October of that year.
Shaira Antoinette J. holds a Bachelor's Degree in BA Communication from Miriam College.
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Mother Tongue
Mother Tongue is the informed choice for anyone in advertising or marketing who needs to be sure that the foreign-language versions of their copy will be as good as the original in every way – and of course, delivered on time! Our copywriters are based all over the world and are selected on the basis of their excellent writing skills combined with language ability. They are all specialists in creative translation, adaptation and transcreation and we have a range to cover all disciplines, including TV scripts, press ads, online, straplines/endlines, radio scripts, posters, websites, brochures, DM and promotional material. We will also give local market guidance for research concepts and creative consultation including feasibility studies on straplines/endlines. For larger advertising localization projects and decoupling we have been able to adapt our own processes to the various workflow solutions and supply chain process technologies provided by either client or pre-press/pre-media service providers, delivering a centralised scalable resource. With major projects under our belt, we have demonstrated that the solutions we offer are effective and deliver all the cost efficiencies you would expect.